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The Power of Proactivity

When agents list a home, many of them stick to the 3 “P”s of Real Estate…

Put a sign in the yard,

Post in the RMLS, and

Pray an offer comes in.

I do one more P… I proactively prospect for a buyer. 

This is not to toot my own horn but to point out that who you hire for the job of selling your largest asset does make a difference. In a quickly changing market, many brokers and sellers are at a loss on how to get an offer, let alone multiple. I see emails every day about price reductions, while watching the average days on market climb ever higher on the RMLS. Fortunately, the seller of this fixer-upper in Overlook Park decided to hire me for the job instead of trying to sell it himself. 

Determined to get receive multiple offers, I personally canvased the neighborhood and introduced myself to over 80 neighbors. I told them about the upcoming listing. After requesting folks tell their friends, family, and coworkers, we had over 40 people at the open house the first Saturday live. With only 2 days on market, we received 4 written offers.

Guess which offer stood out?

The offer of a family I met days earlier by knocking on their door. With all parties pleased, we went pending and closed without any issues. This is the power of proactively! 

To check out this fantastic Fixer in Overlook Park Neighborhood, just steps from the MAX Line & Mississippi Ave click the link here.



Melissa Dorman is a Licensed Broker with Yascha Group at Living Room Realty in Portland, OR. Follow Yascha Group  on Facebook.